The digital marketing strategy is based on educating your customers with quality content about your product or service. Today's customers go to the internet looking for the answers and solutions they need to solve their problems. A successful digital marketing strategy will help them to know more about you and they ways you can help them solve their problem with your service/product. The first step to any successful digital marketing effort is to make sure your company’s overall messaging and strategy is solid. If you don’t have these foundational pieces in place, then you should go through a positioning and messaging exercise to iron out those details. Then come back to digital marketing. In the digital world, this metaphor translates into a digital marketing lead (a consumer already interested in your product). All you need is the right kind of managed it outsourcing convincing – via content or offers to convert them into returning customers.&;